New premises icing on the cake for young entrepreneur

31 Jan 2022


Liverpool-born cake maker, Shannon Humphries, has opened her first business premises in King Edward Triangle at Liverpool Waters, and business is booming.

Shannon started Take the Cake from her parent’s kitchen five years ago, when she was just 16 years old. The business has achieved huge growth and success on social media, with over 7,500 followers on Instagram.

Take the Cake specialises in making freshly baked, hand-made cupcakes as well as bespoke creations.

Shannon has now moved in to her own 3,500 sq ft unit, which includes on-site parking, a production area, kitchen and waiting area.

Since the move, business has boomed with sales way above expectations and queues out the door.  

Shannon said: “This was a very exciting move for me, to go from my parent’s kitchen to opening my very own premises has been incredible – and great for business.

“I have had a lot of success on social media but I felt the time was right to make the transition from purely online sales through Instagram, to a ‘clicks and mortar’ model in a physical premises which has space for both production and sales.

“It is also somewhere that my customers can come and see my work, view the full range that’s available and discuss bespoke orders in person, so it will be a great way to get to know my customers in person as well as online.

“Liverpool Waters is the ideal location for me, with easy access to the city centre and a really diverse and vibrant community of businesses.

“The response has been great, sales have been way above what we expected, and on one more than one occasion we have had queues out the door and across the car park!”

King Edward Triangle, a mixed-use commercial, retail and residential neighbourhood which provides a pivotal link between Liverpool Waters, Liverpool’s Central Business District and the city centre, has reached 100 per cent occupancy.

Take the Cake was one of the last businesses to move into the King Edward Triangle before it reached full capacity. The thriving neighbourhood has proved popular due to its location and proximity to the transformation of the city’s northern docks and the area’s improved infrastructure and public transport links.

King Edward Triangle is now home to a wide range of trading estate businesses alongside a strong leisure offering.

Liza Marco, Asset Manager at Peel L&P’s Liverpool Waters, commented: “Shannon is a real inspiration and has achieved a great deal at such a young age. We’re really proud to be able to support small businesses and young people like Shannon to realise their dreams and support their growth.

“Alongside Princes Dock, King Edward Triangle has become a really vibrant location which is breathing life back into our historic docklands. And the range of businesses these locations are attracting speaks volumes.

“All of these businesses bring a unique offering for local residents, business and visitors to Liverpool Waters and they all share our vision for regenerating Liverpool’s iconic waterfront.”



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